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Cover of The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World by John Elkington & Pamela Hartigan

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The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World

by John Elkington & Pamela Hartigan2008

IntermediateShort to Medium
4.1

Why We Recommend It

While focusing on social entrepreneurship, this book shows how mission-driven ventures can operate successfully — useful for impact-oriented business.

Key Ideas

  • Blending social mission and financial viability

  • Scaling through hybrid models

  • Role of “unreasonable people” in pushing change

  • Leveraging partnerships across sectors

  • Innovating beyond traditional boundaries

Who Should Read This

Social entrepreneurs
Impact investors
Hybrid ventures

More Business Books

Book Details

Difficulty

Intermediate

Length

Short to Medium

Rating

4.1

Topics

social impactentrepreneurshiphybrid models

Publication

2008