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Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
by Chris Zook • 2007
IntermediateShort to Medium
4.2
Why We Recommend It
Zook builds on his “profit from the core” theory — valuable insight on how mature companies can evolve and grow.
Key Ideas
Renew your core business rather than abandoning it
Search for hidden assets or undervalued parts of business
Expand adjacencies with respect to the core
Manage transitions without losing identity
Balance exploitation of core and exploration of new opportunities
Who Should Read This
Corporate strategists
Growth managers
Mature companies
More Business Books
Book Details
Difficulty
IntermediateLength
Short to MediumRating
4.2
Topics
strategygrowthcorporate renewal
Publication
2007


